Well, I couldn’t help myself. I jumped on the bandwagon and purchased this it. But is the Tarte Shape Tape Contour Concealer worth all the hype?

I swear that about 96.9% of all beauty gurus love this stuff. I mean, it’s got to be good if it’s sold out at every Ulta location and everyone raves about it, right? Welp, I finally got my hands on it. I truly hate purchasing things online (I’m impatient AF), but I figured it was worth it enough to give this bad boy a try.

Tarte has 14 different shades of the concealer and they retail for $24 a piece. Honestly, don’t even try going to Ulta to get them at the store.. There’s a 99.2% change the color you want won’t be in stock. They go FAST. I got mine on the Tarte website because the Ulta website was sold out of my shade (go figure). I also got a Tarte branded plastic cup with my purchase for $3.00 and I LOVE it! It feels heavy duty and not cheap at all. I thought it was so cute with the little lipstick kisses.
Tarte Shape Tape Concealer ReviewHoookay, let’s get into the review. Here’s what Tarte has to say about the concealer:

What is it?

A vegan friendly, creamy concealer for radiant coverage and contouring. Sculpt and highlight as you mask imperfections with this 2-in-1 full coverage concealer. The hydrating, longwearing formula delivers natural, radiant coverage across all skin types so you can instantly brighten and cover acne, dark circles and redness while softening the look of pores and fine lines. Wear it 1-2 shades lighter or darker, and it works as a creamy highlighter or contouring stick with a lightweight, blendable formula and tapered wand applicator ideal for precise strobing and sculpting. Powered by Amazonian clay and conditioning mango seed and shea butters, the nutrient-rich concealer helps promote skin elasticity and illumination with each crease-free application. Apply it with the all-in-one Quickie Blending Sponge (sold separately) for a quick, complexion fix and flake-free finish anywhere”…Now that’s a lot of claims.

Cruelty free, gluten free, vegan.

Tarte Shape Tape Concealer Review

HOW TO USE IT – What tarte says:

To Cover & Perfect

1. Dot concealer directly over blemishes, dark circles or other imperfections and use the narrow, tapered side of the sponge to dab and blend.

2. To cover redness or uneven skin tone, apply concealer directly onto skin and blend using the larger, domed end of the sponge.

3. To offset the look of dark circles, trace concealer onto undereye area in a “triangle of light formation” and blend using the narrow side of the sponge.

To Contour & Highlight

1. Trace concealer in light, thin lines directly onto areas you want to highlight and contour, such as the cheekbones, forehead, chin and nose.

2. Use the narrow, pointed side of sponge to blend formula into skin in the direction of the lines you traced. The larger, domed side can be used to soften any harsh lines.

3. Wear concealer 1-2 shades darker for creamy contouring and 1-2 shade lighter as a luminous highlighter.


I purchased two different shades, one light, and one darker, because I wanted to try it out for concealing, highlighting and cream contouring. I’m not a huge fan of cream contouring in general, but I had to put this baby to the test. The two shades I picked up were light neutral (for highlighting) and deep (for contouring).

Tarte Shape Tape Concealer Review

After reading all of the things this concealer claims to do; “…hydrating, longwearing, lightweight blendable formula, illuminates and softens the appearance of pores without creasening. Natural looking and full coverage…”  I had very high hopes. That’s a lot for one concealer to handle. Here’s the low down on whether or not it holds up.


The Tarte Shape Tape Concealer comes in a tube with a wand-style doefoot applicator. I love the packaging for this product. It’s larger than your average concealer – and when I say larger I mean it’s shorter, but wider – and the wand applicator is huge. It feels heavy duty and luxurious which I would hope for in a $24 concealer.

Tarte Shape Tape Concealer Review


When they say it’s full coverage they mean it. This stuff is FULL coverage. It covers everything and a little goes a longgggg way. You can’t use too much  of it though because it will get cakey. It does blend out extremely well, but it doesn’t loose its pigmentation.


FOR CONTOURING: Typically when I use a darker shade cream to contour, I get really nervous because it usually either goes really well, or it’s awful and I have to wash off my entire face and start over. With the Shape Tape, it blended out sooo easily on my skin over my foundation. I wasn’t too keen on the shade I chose for contouring (“Deep”), it was a little more yellow than I had anticipated, but I felt as though the next, more cool-toned color would be too dark for me and I didn’t want my face to look muddy as it typically get’s with cool contour colors. With the way this product blended into my skin, I feel like it wouldn’t look muddy at all.

To apply the contour, you have to be very careful, because a little bit covers a lot of space. I used the doefoot applicator that comes on the product and I made two small dots on either side of my face near my ear right above the hollows of each cheekbone, two small dots on either side of my forehead, and four dots along my jawline from ear to ear. I put one dot on the back of my hand and used a small synthetic brush for my nose contour, because this is definitely one area that you don’t want to use too much. I then blended it in using my damp Beauty Blender that I used for my foundation with patting motions. Use this sparingly and start off with a tiny bit. You can always add more, but it’s harder to take away if you use more than you need. If you feel like you added too much, you can go over it with your Beauty Blender to soften it with the foundation still left in the sponge.

Tarte Shape Tape Concealer Review

FOR HIGHLIGHTING: Again, using the applicator wand that comes in the product, I made small dots in the shape of an upside down triangle under my eyes. I made dots rather than filling in the triangle because of the fact that this stuff goes a long long way and you’d run out of face before you’d run out of blending this product if you get too much.

I then used the pointed side of my Beauty Blender and blended the highlighted areas, making sure there was a soft blend between both the highlight and the contour. It didn’t look muddy on me at all! I’m still not a huge fan of the contour shade with my skin tone though, I feel as thought it’s a bit too warm for me.

CREASING: I’ve heard beauty gurus and influencers talk about how awesome this product is at not creasing underneath the eyes and settling into fine lines. Not sure if they just didn’t have any fine lines for the product to crease in, but it definitely creases on me. Not terribly surprised though because everything creases on me, but I definitely had higher hopes for this product!
I have found that if I use my ring finger to pat around my under eye before applying powder, this helps. I remove all of the creasing before applying any powder, and then I apply a light layer with a flat powder brush (I use the E.L.F. Blush Brush and my NYX Banana HD Finishing Powder). I’ve noticed that the creasing is actually worse when I bake right away. After the under eyes are lightly set, I can then go in and bake (I usually use the Dermablend Loose Setting Powder or the Laura Mercier Translucent Loose Powder). The creasing doesn’t go away completely (as I said, everything creases on me), but its dramatically reduced. If you have fine lines, it will definitely crease on you if you don’t set it with a powder.


It’s thick, so beware. Definitely didn’t budge on me, though. Stuff stayed all day long and didn’t fade off like some concealer and foundations do. It looked a bit cakey after about 8-hours of wear, but I also have a more dry under eye area, so for me, that’s pretty normal for concealers that I set with powder.

I did also want to warn those of you with sensitives noses, this product does have a mild/medium floral scent. It doesn’t bother me too much because I’m not as scensitive (haha, get it?), but it’s one of those where you can definitely tell it’s there, but it goes away once it’s blended in and topped with powder.


After all of that – the REAL questions is… is it worth the hype!? My answer is, ehhhhhhh? Yes and no. It’s a great concealer because it’s full coverage and will quite literally cover anything on your face that you need to cover and it certainly brightens the under eyes, conceals dark circles, and lasts all day long.

Tarte Shape Tape Concealer - Score

If you have more normal/oily skin, you’ll love this. If you have dry skin or dry patches near your under eyes (or more dry skin than I do), you may not be the biggest fan. It does feel a tad heavy at times, and can get cakey if you apply too much, and it you have deeper fine lines around or under your eyes, it may crease on you. Make sure you set it!

Overall, really great concealer! I love the idea of a more full coverage concealer!

Tarte Shape Tape Concealer ReviewTarte Shape Tape Concealer Review

I hope this review was helpful! What are your thoughts on the Tarte Shape Tape Concealer?

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[…] Tarte Double Duty Shape Tape Contour Concealer, “Light Neutral” – Yes, me and every other beauty blogger on the planet, right? At first, I honestly wasn’t thrilled with this. I didn’t LOVE it. I liked it – but didn’t LOVEEEEE it. The good news is, I’m a fan of second chances, and it’s grown on me. I can definitely say that it’s one of my favorite concealers now. The coverage is great – it covers eve.ry.thing…. I’ve also found a way to not get it to crease one me, whoo-hoo! If you want to see my full review and my… Read more »